In March 2012, Jaguar Land Rover was one of the key sponsors of the annual Big Bang Fair, the largest celebration of science, technology, engineering and mathematics (STEM) for young people in the UK.
The Big Bang Fair provided an opportunity for Jaguar Land Rover to address the UK shortage of engineers, who are essential for business growth .
With 56,000 visitors, the event made science and engineering practical and fun by giving children lots of hands-on experience, including a chance to design a solar-powered water heater, explore radioactivity with a real Geiger counter and carry out a mock hospital operation.
Jaguar Land Rover’s stand highlighted how exciting engineering careers can be, through its interactive Technology Asset which included the Jaguar C-X75 and Land Rover DC100 concept vehicles on show.
More than 250 Jaguar Land Rover graduates led tours around the event, and Jaguar Land Rover engineers and apprentices were on hand to talk about the exhibits and their career experiences. A survey found that 90% of 8-11 year olds felt they had learned more about science at the fair, and 76% of 12-14 year olds viewed engineering more positively as a result of their visit.
