Leading figures in the UK tyre industry met at Birmingham’s NEC today, as InterTyre 2001 was launched to exhibitors. The Show, organised by the Society of Motor Manufacturers and Traders (SMMT), will be the tyre industry’s premier exhibition when it runs next year, from 29 April – 2 May.
InterTyre was launched in Birmingham to demonstrate some of the facilities the NEC offers as a world-class exhibition venue. The event was hosted by Philip Jones, SMMT’s Head of Exhibitions and Show Organiser. Bob Sockl, Chief Executive of Crystal Communications, presented the marketing strategy that will ensure InterTyre is a massive success for exhibitors and visitors alike.
Barry Cleverdon, Chief Executive of the NEC Group, headed a team that outlined the latest developments at the NEC that will improve the venue further, including on-site catering arrangements and accommodation.
A major show also needs excellent transport links, and the NEC is conveniently situated near several major motorways, a rail station, and an international airport. The benefits and attractions of Birmingham itself were also explained, by Philip Calcutt, Marketing Director at the Birmingham Marketing Partnership.
Show Organiser Philip Jones said ‘Everyone is really excited about InterTyre 2001. SMMT has taken its experience in organising world-class exhibitions to deliver the dedicated, market-leading exhibition that the tyre industry has been asking for.
‘As well as being able to see the latest developments in the tyre business, visitors to and exhibitors at InterTyre will also benefit from the Show running alongside the European Automotive Trade Show, which will attract thousands of visitors. InterTyre will be a great Show to visit – and it’s worth remembering that it’s free to get in to the Show, every visitor gets a free Show Guide, and there’s even free on-site parking, too.
‘We’re working hard with our industry colleagues on the InterTyre advisory group to deliver a world-class exhibition in an extremely competitive market. Exhibitors at InterTyre will definitely see the added value to their business, as everyone who walks through the entrance will be a professional – there’ll be no time-wasters. It’s a business show for business people,’ Philip concluded.
Notes to editors
- Other details announced at the launch include a dedicated Show website, www.www.intertyre.com ,due to go live shortly. The website will be constantly updated with all the latest show news and developments.
- Space rates for the exhibition were also announced. Space only rates start at just £130 per square metre for members of BIPAVER, BTIF, NTDA or SMMT, and £175 for other applicants. A shell scheme is also available, at only £165 per square metre for BIPAVER, BTIF, NTDA or SMMT members, and £210 per square metre for other applicants.
- Companies interested in exhibiting at InterTyre 2001 should contact Crystal Communications by telephone on 01634 261262 or E-Mail