Intertyre offers Continental unique opportunity

18 December 2000 #SMMT News

The Continental Tyre Group, one of the world’s largest tyre manufacturers, sees the new InterTyre 2001 exhibition as an ideal way to broaden its customer base.

Continental’s marketing services manager, Tim Bailey points to the fact that the lines between traditional garages and tyre dealers are merging, with the former selling more tyres and the latter carrying out such operations as MoT testing. With InterTyre and the European Automotive Trade Show taking place in adjacent halls at the National Exhibition Centre, Bailey feels that the exhibition will be an ideal way of reaching a growing market of franchised dealers and independent garages.

‘InterTyre will demonstrate the growing nature of the tyre business and the fact that more and more differing outlets are starting to fit tyres,’ he says. ‘We want to be seen as the business partner for those people who sell tyres.’

Continental will also be able to show off its unique nature to full advantage, as it is not just a tyre manufacturer, but also one with systems capability. Although details of its stand have yet to be finalised, visitors will be sure to learn how they can benefit from Continental’s ‘REG’ automotive waste recycling programme, its latest e-commerce developments and its PC-based tyre identifier system.

This will be the first time that Continental has exhibited at an SMMT-organised passenger car parts and services show. The combination of InterTyre and the European Automotive Trade Show has presented the company with unmissable opportunities.

InterTyre 2001, the Society of Motor Manufacturers and Traders’ newest exhibition, is set to become the UK’s premier tyre industry show. It takes place at the NEC, Birmingham between 29 April and 2 May 2001.

Ends – 279 words

Notes to editors:

  1. InterTyre runs alongside The European Automotive Trade Show at the NEC, Birmingham, from 29 April-2 May 2001. Visitors will be able to move freely between the shows which are held in adjoining halls.
  2. Opening hours for the exhibition are: Sunday 29 April 2001 09:30-18:00, Monday 30 April 2001-Wednesday 2 May 10:00-18:00
  3. Visitors will enjoy free entry to the Show with a complimentary Show guide, and they will be able to pre-register entry on the official Show website –

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