New Academy initiative for automotive managers

14 December 2005 #SMMT News

In its first week, over 200 executives have already signed up to the Automotive Academy’s new Business Executive Support Programme for motor industry managers. The distance-learning programme, which is free of charge, uses the award-winning ‘EduCare’ process designed to refresh knowledge of business essentials, boost personal development and help every participating company stay competitive, sustainable and profitable.

The programme has three phases. The first phase contains six refresher modules, which can be undertaken at home or in the office, often in less than half an hour. The modules – Planning in Business, Leadership, Motivation, Principles of Marketing, Sales Essentials and Customer Service – give the manager a condensed, easy-to-follow guide to the ’10 most important things you need to know about….’ each topic. One module is delivered each month.

This refresher programme is followed by a second phase of self-selected topics taken from a menu of Academy courses covering workplace organisation, statutory regulations, continuous improvement techniques and problem solving.

The final ‘Business Engine’ phase will be a dedicated forum for like-minded executives to discuss best practice and learn from a range of seminars and workshops.

Academy chief executive, Dr Alan Begg, said, ‘This is a great opportunity for everyone in the industry to reap the benefits of Automotive Academy training. We all need to refresh our skills and this new Business Executive Support Programme is a great way to brush up on knowledge and fill any gaps. Only by identifying and delivering the skills we need will we succeed in tomorrow’s market place. It’s now up to everyone to make the most of this free and flexible Automotive Academy training.’

For more information and to register for the Business Executive Support Programme telephone 01926 436204 or e-mail

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