News from Iveco: A pair of specially-equipped Iveco Daily 4x4s have returned from the second ‘Daily4Africa’ tour, crossing Angola, Congo, Zambia, Tanzania, Kenya, Ethiopia and Djibouti – a journey which took nearly 60 days and saw the vehicles clock-up more than 11,000 km amid the spectacular backdrop of Africa.
Organised by Iveco and Taurinorum Travel Team, the objective of the journey was to educate and reinforce the concept of road safety with local populations, as well as demonstrating the high performance and reliability of the Daily 4×4, putting them through their paces amidst the most challenging and remote African terrain.
The Daily4Africa project, a result of the collaboration between Iveco and Taurinorum Team, an agency which specialises in large-scale adventure projects for documentary purposes, helps to promote and consolidate the message of safety and correct behaviour on the road – a central theme of Iveco.
The expedition started in mid-September from Luanda, in Angola, reached Djibouti City, in the Republic of Djibouti, after crossing seven African countries and stopping off at Iveco main dealers throughout the region. During each leg the vehicle was presented to key media outlets, customers and the public, along with organised test drives.
Iveco in Africa
The arrival in Djibouti also provided the opportunity to take part in the official opening of the new Al Ghandi premises, one of Iveco’s key dealers in the Middle East. Al Ghandi is now expanding its presence in the horn of Africa, looking for new business opportunities in the area. It also recently celebrated more than 25 years of collaboration with Iveco.
“An important addition to Iveco’s comprehensive distribution network in Africa, this latest development confirms the growing importance of this area for the company,” commented Luca Sra, Iveco Sales Manager for Africa and the Middle East.
Iveco is present in Africa with an entire range of models produced for the local market and operates via 74 dealers and in excess of 100 commercial outlets. In addition, there are more than 120 centres providing aftersales support to customers throughout Africa. The Iveco product range for the African market has been redesigned and adapted to local needs, offering the best performance to cope with extreme weather and road conditions.
