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Safety tech firm gets high profile rebrand

01 August 2018 #News #Other #TNB News

A leading supplier of smart camera solutions that safeguard transport fleets nationwide has undergone its biggest ever rebrand.

EXEROS Technologies, which has its HQ in Woolwich, London, began as a supplier to the taxi industry after winning Transport for London approval to fit CCTV in black cabs. It has gone on to become a nationwide leader in vehicle safety technology, working closely with the UK’s biggest fleets, including Highways England, CEMEX and RAC Group companies.

With the vehicle safety product range now featuring AI driver-assist, anti-fog and 360osystems – and with more innovations on the way – the company has grown beyond the origins of vehicle CCTV, leading to the new brand identity.

The new logo symbolises the three core areas of focus for the business: development, software and hardware. The themes of connectivity and movement are central to the new branding.

At the core EXEROS keeps its customers connected to their teams and their assets through ground-breaking technology.

Jay Biring, EXEROS Founder, said: “This is the beginning of an exciting and transformational time for EXEROS. We pride ourselves on developing and installing intelligent vehicle safety systems that truly mitigate collisions and road accidents. Our new brand identity, bolstered by an impending website refresh, greatly supports our mission as well as our commitment of innovation to our customers and partners.”