Mercedes-Benz Vans has picked up an award for its Van Talent Development Programme, which trains staff to work in its dedicated LCV dealerships.
The company won Sales Development Programme of the year at the Institute of Sales Management BESMA Awards last week.The award recognises an organisation or partnership programme that has been implemented into an organisation’s processes to develop its sales environment.
The programmewas developed in-house over two years at Mercedes-Benz Vans UK with employees gaining an Institute of Sales & Marketing Management (ISMM) Level 3 Diploma in Sales and Marketing.
Now in its eighth intake, the two-year programme sees around 25 delegates every six months. It focuses on sales and aftersales skills in the van sector across a mixture of formal training, feedback, coaching and on-the-job experience, with all delegates having a dedicated mentor to support them through the course.
Simon Neill, Sales Director, Mercedes-Benz Vans, said: “We are truly honoured to be recognised for our Van Talent Development Programme. It has benefitted so many delegates throughout the last four years, resulting in increased knowledge and sales, bringing a new breed of talent to the van industry.
“Winning a BESMA Award really does cement what has been a tremendous success for Mercedes-Benz Vans UK, especially as the Programme has flourished from a simple idea into an award-winning course. I am exceptionally proud of the team involved and each of the delegates that are either in, or have completed their Van Talent Development training.”