Volkswagen Commercial Vehicles has launched a campaign to tackle testicular cancer in partnership with the charity Balls to Cancer, urging drivers to take care of themselves as they would their van.
To mark Male Health Awareness month, the manufacturer has kitted out a Crafter as a mobile clinic to tour its Van Centres, with a Balls to Cancer representative and healthcare practitioner offering advice on self-examination, or to answer any other questions on the subject.
The UK records around 2,500 cases of testicular cancer every year – equivalent to more than six a day – yet 98 per cent of cases can be cured if caught early enough.
Sarah Cox, Head of Marketing at Volkswagen Commercial Vehicles, said: “Our customers’ vans are critical to their livelihoods, both professionally and personally. If there was something wrong with their van it could result in loss of work. It’s no wonder then that our customers are quick to get their van checked even at the smallest sign of an issue.
“But they don’t always apply that same urgency if they find a lump on their testicles. By partnering with Balls to Cancer we’d like men everywhere to take their own health as seriously as they take their vans. A problem with your van could result in the loss of work; testicular cancer could result in the loss of life. You get your van checked, so why not yourself?”
Mark Bates, Balls to Cancer co-founder, said: “We’re delighted to receive the support of Volkswagen Commercial Vehicles during Male Health Awareness month. Traditionally men find it hard to talk about things like this but we’re proud to speak out and spread this life-saving message.”
The tour began at Volkswagen Group UK’s Head Office, Milton Keynes on 1 November, and has visited a number of Van Centres across England. Upcoming dates and locations on the tour include:
- Vindis Van Centre, Northampton (12 November)
- Cordwallis Van Service Centre, Maidenhead(19 November)
- Volkswagen Van Centre, Manchester (26 November).
Members of the public can visit any participating Van Centre on the specified date. To find out more about the tour visit www.facebook.com/VolkswagenCommercialVehiclesUK/