Features & Interviews

Five minutes with… Jay Biring, Managing Director, Exeros Technologies

21 July 2022 #Features & Interviews

Tell us about Exeros Technologies?

Founded in 2009, we are experts in computer-vision for vehicles with a mission to accelerate vehicle camera AI to protect lives, reputations and reduce risk. Our market-leading experience in this sector enables us to consult with the largest UK fleets as a strategic technology partner, allowing us to deliver solutions to major transport challenges faced by fleets. At Exeros we value integration and continuously pursue new opportunities to further advance vehicle and driver safety by bringing together all security components into one smart system.

How does the technology work?

Fleet customers are presented daily with significant risks on the road with human error accounting for over 80% of all accidents [Source: Department of Transport 2019]. With the aim to reduce further risks for fleets, Exeros has been ramping up the quality and quantity of the events its cameras can recognise by training its AI ADAS algorithms. Doing so, whilst also developing a single architecture that can accommodate the integration of multiple safety systems to help revolutionise the transport industry.

How can the technology help keep drivers and passengers safe?

The R&D team at Exeros has recently been running specific tests to further improve the accuracy of our driver alertness safety system for distracted driver behaviour in different scenarios. Today, our distracted driver monitoring capability is the number one most reliable camera system in the marketplace; accurately detecting driver fatigue and distraction in real-time following specific tests analysing the repeatability of visual circumstances.

There’s a lot of responsibility placed on the driver to keep passengers and vulnerable road users safe, so if we could assist them in their job using technology, why wouldn’t we? Driver fatigue remains one of the most dangerous factors in commercial driving, responsible for thousands of accidents every year on the roads. If we give drivers prompt and accurate alerts of risky behaviour, we can reduce the risk down drastically.


What about your AI technology platform?

On the software side of things, we have been working behind the scenes on our AI technology platform; a powerful single infrastructure for full fleet visibility and easy fleet management – VideMatics. Our VideMatics platform today combines the sophistication of video data with a pro-active approach to driver scoring and driver improvement through human driver intervention and incentives. Thanks to this platform, we are able to integrate all our hardware solutions onto one central platform for full fleet visibility and easy decision-making.

Typically, companies operating fleets in most industries, manage a multi-supplier system resulting in suboptimal data collection and analysis, making decision-taking slower. With our central camera platform, we have now developed a single, scalable and modular architecture that can accommodate the integration of multiple safety systems depending on need.

Through a smart, unified system, transit operators can ensure that operations are coordinated and efficient, saving costs and maximising efficiency while optimising road safety for drivers and passengers alike. The Exeros’ platform connects specific modules together including camera-based visibility systems. ADAS, AI driver alertness systems, passenger counting, and more.

With more features constantly being added to the platform, VideMatics is the ultimate fleet management tool for fleet managers across the board.

Tell us about the fleets Exeros works with?

The company today is involved in a multitude of projects for some of the largest fleets such as the RAC, AA, FirstBus and National Highways among others. As we progress through 2022, the company continues work with neural networks for vehicle counting, passenger counting, object tracking, smart cities for car parking, mobility as a service, automatic number plate recognition (ANPR) whilst expanding our international business relationships. If AI can help optimise route and fleet efficiency, improve fleet safety and help gradually introduce enhanced autonomous functionality, it could provide the tools to navigate the route to net-zero.

Jay Biring, Managing Director, Exeros Technologies


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