SMMT Events

SMMT Future Mobility Challenge

Wednesday 17 October 2018, London

Are you a start-up or an SME with cutting-edge solutions to some of the problems that impede the seamless and efficient movement of people and goods? Do you have innovative ideas that can help us redefine the future of mobility and the automotive industry?

If you believe you have positive answers to the above questions you have come to the right place.

The Future Mobility Challenge is a new initiative from SMMT, which will create new partnerships, investments and acquisitions between the world’s leading automotive brands and innovative technology start-ups and SMEs.

Five of the world’s biggest automotive brands, BMW, Jaguar Land Rover, Bosch, Ford and Toyota, have partnered with SMMT to challenge ambitious start-ups and SMEs to devise innovative solutions to seven key mobility challenges. Technology innovators are encouraged to submit leading-edge ideas that address these opportunities.Those with the best solutions will be invited to pitch at the Future Mobility Challenge event in October and, if successful, will be able to negotiate a range of partnership propositions, from mentoring, ideas incubation and investment, to piloting, routes to market or acquisition.

Leading technology bodies and membership organisations are partnering with SMMT on the Future Mobility Challenge, encouraging start-ups and technology innovators to participate.

The Challenges

Challenge 1: Harnessing the potential of mobility data

Mobility data – whether they are derived from private vehicles, users’ journeys and preferences, or urban transport systems and city infrastructure – can potentially yield insights that spawn innovative customer propositions and monetisation opportunities. We’re looking for solutions that can help unlock that potential. For example:

  • How can on-board and off-board vehicle data be combined with users’ data (e.g. from smartphones) and other data sets/sources to create value for the customer?
  • How can different mobility data be combined to create integrated and multi-modal customer propositions for different market segments (e.g. mass market and premium)?
  • How can we leverage various data sets/sources to offer first and last mile services using a fleet of vehicles?
  • What personalised and integrated insurance solutions can cover all of the customer’s mobility needs?
  • How can we make payment (e.g. at fuel forecourts or chargepoints, for multi-modal services) seamless and painless for customers?
Challenge 2: Intelligent solutions for intelligent fleets

Intelligently managing and optimising fleets will be crucial to the success of mobility service providers of the future, as is supporting client fleet operators and drivers with value-added services. We’re looking for solutions that will not only accurately predict where and when a customer needs a vehicle, but also enable the delivery of the desired vehicle when needed and offer users enhanced, personalised services. For example:

  • What infrastructure/technology components and service layers can help mobility service providers build an intelligent fleet and increase vehicle utilisation?
  • Beyond existing fleet telematics offerings, what new data solutions can add value by integrating mobile service personnel and vehicles more effectively with central operations to optimise total business objectives?
  • In the context of commercial fleets, how can fleet operators monitor and support drivers’ wellbeing in a manner most likely to gain acceptance?
  • How can we reduce the environmental footprint of fleets without necessarily switching to electric vehicles?
Challenge 3: Urban mobility solutions for future cities

The challenges cities face are well known, from congestion and poor air quality to spatial constraints and poor public transport connectivity. We’re looking for solutions that will make cities more attractive places to live, work and play through creating affordable and deliverable urban mobility solutions. For example:

  • How can we provide more affordable and commercially viable transport services for people living in areas where existing transport links do not provide sufficient coverage?
  • How can smarter data solutions create new service propositions and help us play a role in tackling congestion, solving the parking challenge and improving air quality?
  • How can we create scalable propositions for active mobility (e.g. cycles, scooters) to promote healthy lifestyles, bring together local communities, reduce congestion and as part of multi-modal journeys?
  • What are some innovative urban electro-mobility solutions that can help us solve existing charging infrastructure problems (e.g. chargepoint network interoperability, adequacy and cluttering) and potential energy network constraints?
Challenge 4: Innovative shared and on-demand mobility models

While some customers will continue to own cars in the traditional way, others may wish explore new models of ownership or opt for access to a flexible service. There are yet others who prefer car-sharing, ride-sharing or ride-hailing services. We believe mobility is for everyone, the customer’s way. We’re therefore looking for solutions that can help us become a single platform for existing and prospective customers’ mobility needs. For example:

  • What are some innovative Car-as-a-Service or Mobility-as-a-Service business models that are different to those already in the market?
  • How can we create a platform, complete with an app and payment mechanism, for a flexible multi-car subscription model?
  • What are some new and potentially scalable fractional vehicle ownership or rental/leasing propositions?
Challenge 5: Creating new and superior customer experiences in the age of hyperconvenience

Often the difference between winning or retaining and losing a customer boils down to customer experiences. We want to go out of our way to make communication with customers clear and transparent, choices plentiful and flexible, the sales process and aftersales care superior, and the experience with our products or services outstanding and perhaps even unexpectedly delightful. We’re looking for solutions that will enable us to create new and superior customer experiences that are underpinned by efficient business processes and go far beyond just the vehicle. For example:

  • How can we provide a seamless and delightful experience to customers at all stages (pre-sales/use of service, in-car/while using service, aftersales/post-use, additional services)?
  • What does the in-car premium experience need to be like in order to delight customers?
  • Beyond the car, what are some premium mobility or lifestyle propositions that can help differentiate our offerings?
  • How can augmented/virtual reality and remote services help us create new customer experiences?
  • How can industrial IoT solutions and blockchain genuinely contribute to driving backend operational efficiency and security so that we can deliver superior customer experiences?
Challenge 6: New connected car services

The majority of new cars sold today are ‘connected’ in some form. It wouldn’t be a stretch to say that the market is quite saturated with connected car apps and services of various types, serving various purposes. We’re looking for something new, ideally something out of the box, something that may surprise even ourselves. They may include the following, but should not be an offering already in the market:

  • Location-based services
  • Infotainment and content services
  • Real-time traffic information
  • Journey management
  • In-car productivity tools
  • On-demand mobility services integration
  • Remote services including one time access, diagnostics and predictive maintenance
  • Monetisable telematics services

Additionally, we’re interested in how the car can be integrated into the IoT or smart home ecosystem.

Challenge 7: Future vehicle technologies

While new mobility services will shape how people move around in the future, we have not forgotten an integral piece of the future mobility jigsaw – the physical asset itself. Fair to say, without vehicles there is no mobility. Some vehicles will be privately owned, others will operate in shared fleets. They are likely to include increasing levels of automation and electrification. We’re looking for technology solutions in the following areas that are new or innovative, and not already in the market:

  • Artificial intelligence and machine learning
  • Cyber security and quantum computing
  • Automated driving technologies (e.g. ADAS, cameras, Lidar, radar, sensors, sensor fusion computing platforms)
  • Vehicle electrical systems
  • Domain controllers, electronic controllers and vehicle access systems (with applications for driving dynamics, fuel, comfort, security and safety)
  • Head units, control units and operating systems
  • System-on-a-Chip (SoC), graphics and storage
  • Innovative display and glass technologies
  • Head-up display technology and optics
  • Audio technology (e.g. speakers, receivers, boosters)
  • Low-voltage energy storage and management components
  • Battery management systems

How to apply

To participate, start-ups and SMEs are encouraged to submit their interest to pitch solutions addressing one or more of the challenges. The deadline for applications is 30 June 2018.

If you are interested in pitching to solve these challenges, please find out how to apply here.