SMMT Events

Meet the Buyer

SMMT runs a number of Meet the Buyer style events, each aimed at helping buyers meet suppliers that fit their particular needs at any point during their purchasing cycle.

The events are regularly used by organisations of all shapes and sizes to find new suppliers, connect with old ones or to lay the foundations for future partnerships.

SMMT has a strong track record of delivering value through these events to both buyers and suppliers, with events always being oversubscribed.

19 October 2021, Coventry

Book buyer meetings on the day

You can apply in person to meet with the buyers on the day. If you haven’t yet received a meeting offer from one of the buyers you can apply at the SMMT stand up until 11:30am to take any available meeting slots left in the afternoon. Interested companies must attend the event to apply and can do so at the SMMT stand in the exhibition hall.

Register here

SMMT’s Meet the Buyer event will be returning for its second edition this year, building on the success of the May event.

The event will match automotive buyers with suppliers to develop meaningful business connections during this key period of recovery and transition.

The event will be hosted physically at the Coventry Building Society Arena (formerly Ricoh Arena) on 19 October 2021 (09:00-17:00) – Arena Retail Park, Classic Dr, Coventry, United Kingdom, CV6 6AS.

Please note: SMMT is planning to deliver this event as a physical in-person event. SMMT will follow government guidelines on physical event hosting and will have a digital only contingency in place.

Plenary session speakers

Marcus Bjorn, Purchasing Director, McLaren Automotive Director at McLaren Automotive Limited looking after Purchasing and Supplier Quality since 2018.
Marcus holds an MBA from the University of Gothenburg and spent over 15 years in global leading positions within GM and the Volvo Group, based in Tokyo and Shanghai for 6 years prior to joining McLaren Automotive. How the Purchasing & SQA team intends to support its Horizon 2030 Business Strategy - Marcus will provide an introduction to the McLaren Automotive Horizon 2030 Business Strategy, how the team intends to support it from a Procurement perspective, and how this relates to the value of UK suppliers and their role in supporting UK vehicle manufacturing at MAL whilst investing in their own Supply chains.

Mike Hawes, Chief Executive, SMMT Mike will be giving insight into the state of the industry today in addition to looking ahead to COP26 and opportunities within automotive.


Daniel Bonilla, VP Procurement, Arrival


Seminar Programme

Opportunities around electrification

  • Dan Bunting, APC
  • Jon King, DERIC

Investment and finance for growth

  • Martin Wood, DIT
  • Mark Parsons, Shawbrook Bank

Trade and internationalisation

  • Matthew Ogg, SMMT
  • Phill Potter, UK Export Finance
Confirmed Buyers so far

Key areas of interest

SMMT will aim to recruit as many automotive buyers and suppliers to the event, to deliver as much value as possible to the sector. Buyers across ALL commodity areas of interest will be targeted, including those responsible for components and capabilities in the following areas:

What you need to do

Step 1 – Expression Of Interest (EOI)

Click through to the Auto Supplier Finder (ASF) database to register your interest as a buyer or a supplier in SMMT Meet the Buyer October 2021.


You have until 21st September to complete this step.

Step 2 – Event registration

Once you have expressed your interest (EOI’d) as per step 1, you will receive an event registration link which you will also need to complete this finalise your application. There is an event fee of £250 + VAT per delegate. This fee is covered for SMMT members.

Please note:

1) If you are a non-member company and would like to find out the costs and benefits and why 800 companies choose membership, please contact

2) If a non-member company is unsuccessful in securing meetings, the event fee will be refunded after the event.

Step 3 – Update your ASF company information

Please ensure your ASF company profile is up-to-date and as accurate as possible. This information will be used by the buyers to choose who to meet so ensure your Meet the Buyer profile stands out.

If you are interested in taking part in the event and would like to register early interest as either a buyer or supplier, please email:

New for Meet the Buyer 2021

Buyer commodities of interest will be listed under the “2021 October Meet the Buyer” product listings. To maximise your chances of securing a meeting, make sure to check your company’s capabilities against these areas of interest.

These will be updated as buyers are added to the event. Please check back periodically to ensure your company’s capabilities are up to date.

New for Meet the Buyer 2021

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