Tyre manufacturers begin biggest ever customer information campaign

02 July 2012 #SMMT News

This week, the tyre industry began to roll-out its largest ever customer information programme that will deliver crucial cost and safety information to the UK’s 44 million motorists.

Tyre companies have begun the process of labelling each of the 35 million tyres sold each year in the UK. The labels will explain the fuel efficiency, safety and external noise level of every tyre on sale in car dealership aftersales departments and fast fit operations across the country.

“There are more than 150 million tyres currently on UK roads, so any information to help motorists understand crucial safety and performance characteristics is valuable, particularly given the safety improvements and fuel efficiency savings that can be gained from choosing the right tyre,” said Paul Everitt, SMMT Chief Executive. “Before this tyre label, customers only had price and brand to distinguish between more than 300 different types of tyres; now motorists have a set of comparable factors to make buying decisions easier.”

BBC report: Car tyres set to be labelled under new EU law

From 1 November it will become a legal requirement for tyre retailers to display the new label on all replacement tyres, but labels will start appearing in shops and dealerships from this week. Fuel efficiency (rolling resistance) and safety (wet grip) will be categorised using a seven grade ranking scale, similar to the new car CO2 or fridge efficiency labels.

A top-ranked A-grade tyre could out-perform the lowest-ranked G-grade tyre by 30% for safety and 7.5% for fuel efficiency. This translates to a vehicle stopping three to four car lengths shorter from 50mph and a fuel cost saving of around £100 every year for the average motorist.

Franchised dealers and garages subscribed to the OFT-backed Motor Codes garage scheme are briefed with the latest information to provide first-class advice to motorists on the new tyre labelling legislation. Visit vehicle manufacturer websites or to find your nearest dealership or tyre stockist.

Tyre manufacturer Continental said, “Continental considers the tyre label to be a real breakthrough in providing standard performance data to motorists in the interest of improving road safety by providing information on wet grip, and for the environment with the classifications for noise and rolling resistance.

“However, the EU label only shows three of more than 14 important tyre performance criteria. Tyre tests from magazines will continue to be the most comprehensive source of information for motorists because they provide complete and independent reports covering nearly all criteria for the most popular tyre sizes.”

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