New generation DAFs to deliver the daily bread for Warburtons

25 August 2022 #Truck

British bakery Warburtons has renewed its fleet with 26 new DAF XF 480 tractor units supplied by Asset Alliance Group on a three-year full-service contract hire basis.

The trucks are direct replacements for Warburton’s previous rentals supplied by the commercial vehicle specialist, joining a fleet of more than 1,000 vehicles based across the UK.

This includes Warburtons’s sites in Bellshill, Wakefield, Nottingham, Bolton and Enfield, delivering products from 11 bakery facilities and 16 depots.

Warburtons bakes more than two million products every day and delivers them to about 18,500 retail customers daily.

The new tractor units are fitted with DAF’s Digital Vision System, including camera mirrors and recording cameras, as well as the latest tracking technology to provide intelligence on vehicle and driver performance.

The heavy goods vehicles are covered under a DAF repair and maintenance contract.

Warburtons has been a rental customer of Asset Alliance Group since 2018, initially acquiring 10 tractor units, increasing to 26 units and six trailers over the years.

The latest deal has been managed by Group Sales Director Paul Wright and National Rental Manager Kerry Anne Grogan.

Jonathan Heaton, Warburtons Fleet Engineer, said: “Delivering products direct to stores across the UK, fresh every morning, is incredibly important for us and having the right vehicles to do the job is essential.

“The new DAF units from Asset Alliance Group are highly specified and have a multiple of new technologies.”

“We’re very happy with the service. Our relationship with Asset Alliance Group goes from strength to strength. They are always willing to go the extra mile to help us.”


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