SMMT News

Industry unites to fight the electric fear

18 November 2024 #SMMT News
  • New initiative launched to combat misinformation surrounding electric vehicles
  • Auto Trader, ChargeUK and the Society of Motor Manufacturers and Traders have committed to promote a set of user-friendly facts about electric cars, endorsed by the Department for Transport
  • Research shows a significant proportion of consumers believe myths such as “electric vehicles are more likely to catch fire” and “electric cars are not cheaper to run”

Auto Trader, the UK’s largest automotive platform, together with ChargeUK and the Society of Motor Manufacturers and Traders (SMMT), have joined forces in a new initiative designed to combat misinformation surrounding electric cars.

The group have created a collection of user-friendly, simplified facts that offers a more balanced and data-backed view of the reality of owning and driving electric cars. These facts clarify points such as how electric cars are greener, are no more likely to catch fire than an ICE car, and that the electric range and charging point availability is better than some might think. The information is available for consumers here: https://www.autotrader.co.uk/content/features/electric-cars-facts-and-figures. The group has confirmed that the data points will be regularly reviewed and updated, with new versions issued when required. This information is endorsed by the Department for Transport.

In February, the House of Lords’ Environment and Climate Change Committee published a Report – ‘EV strategy: rapid recharge needed1 – highlighting the confusing messages that exist in the media towards EVs and called for “a ‘go-to’ source of comprehensive, clear and balanced information so [consumers] can make informed decisions about their vehicles.”

Further research conducted by Auto Trader in April this year showed that mistruths repeated in various media sources were impacting consumer confidence in electric cars, with 72% of consumers aware of the false “electric cars catch fire” narrative and 44% incorrectly believing it’s true – which has made them less likely to go electric. Similarly, 70% had heard that “EVs are not cheaper to run” with 33% agreeing that they believe this to be true, and that this has made them less likely to buy an electric car.2

Retailer sentiment shows a significant lack of confidence in stocking and selling EVs, with the share of retailers stocking electric cars on Auto Trader stalling at around 35% in both 2023 and 2024, contrasting a previous significant year-on-year jump (57%) in 2022. Separate research from Auto Trader shows that 46% of retailers believe a lack of consumer confidence in the technology is a significant barrier to adoption.3

There’s a clear disconnect between perception and reality as, despite consumer and retailer nervousness, 83% of current electric car owners said they would buy electric again.4

Future of Roads Minister Lilian Greenwood said:

Zero emission vehicles will drive our journey to net zero, which is why this Government is committed to accelerating the transition. Ensuring consumers have clear, accurate information when deciding what kind of car to buy is essential. This work by industry is absolutely vital to boosting drivers’ confidence in zero emission vehicles, and I’m pleased to back it.

Erin Baker, Editorial Director at Auto Trader, commented:

Electrification is a significant change and with change comes uncertainty and confusion and that’s why we’re trying to help share more balanced and fact-based narratives with both retailers and consumers to give everyone confidence to navigate their electric journey.

Often this comes down to the fear of the unknown and this is clear when consumers tell us how much they love their electric cars. We’d encourage anyone unsure about electric vehicles to do their own research with unbiased, fact-based content – or better yet, why not find an electric car driver and chat to them. And if you haven’t driven one yet – do it, they are really changing the car game.

Mike Hawes, SMMT Chief Executive, said:

Thanks to manufacturer investment, drivers have a massive choice of EV models, and picking the right one for their needs depends on having facts, not fiction. More than a million motorists have already gone electric and been delighted by their decision, with many benefiting from lower running costs, an outstanding driving experience and a smaller carbon footprint. But making the switch can be daunting for some, given the need to consider charging as well as driving so a single source of truth can avoid any confusion. And that truth is that the time to go electric is now.

Vicky Read, CEO of ChargeUK said,

ChargeUK members are rolling out the infrastructure to support the transition to Electric Vehicles. A new charge point goes in the ground every 25 minutes on average and our members are committed to spending at least £6 billion through to 2030 to ensure the infrastructure stays ahead of demand.

But our work involves more than just providing the infrastructure, we must challenge the myths and misconceptions that hold some drivers back from adopting EVs. Not least because the research suggests they are missing out – as per Auto Trader’s findings that more than eight in 10 electric drivers say they would never go back, and with the vast majority reporting a seamless charging experience.

Clear, concise, accurate information is key to helping more people understand what’s involved in switching to an EV and why there’s no need to hold back. It’s great to see a range of organisations come together to ensure consumers have access to easily digestible facts and ChargeUK is proud to have contributed to this work.”

A summary of the facts can be found here, we encourage them to be shared as widely as possible.

Notes to editors

1. https://publications.parliament.uk/pa/ld5804/ldselect/ldenvcl/51/51.pdf accessed October 2024.
2. Auto Trader Car Buyers Tracker, April 2024, 2,000 respondents
3. Auto Trader on-site research July 2024, n=607
4. Auto Trader New Car Awards Research 2024

About Auto Trader

Auto Trader Group plc is the UK’s largest automotive marketplace. It listed on the London Stock Exchange in March 2015 and is a member of the FTSE 100 Index.

Auto Trader’s purpose is Driving Change Together. Responsibly. Auto Trader is committed to creating a diverse and inclusive culture, it aims to build stronger partnerships with its customers and use its voice and influence to drive more environmentally friendly vehicle choices.

With the largest number of car buyers and the largest choice of trusted stock, Auto Trader’s marketplace sits at the heart of the UK car buying process. That marketplace is built on an industry-leading technology and data platform, which is increasingly used across the automotive industry. Auto Trader is continuing to bring more of the car buying journey online, creating an improved buying experience, whilst enabling all its retailer partners to sell vehicles online.

Auto Trader publishes a monthly used car Retail Price Index which is based on pricing analysis of circa 800,000 unique vehicles. This data is used by the Bank of England to feed the broader UK economic indicators.

For more information, please visit: plc.autotrader.co.uk

 

About SMMT and the UK automotive industry

The Society of Motor Manufacturers and Traders (SMMT) is one of the largest and most influential trade associations, representing the automotive industry in the UK.

The automotive industry is a vital part of the UK economy, integral to growth, the delivery of net zero and the UK as a global trade hub. It contributes £93 billion turnover and £22 billion value added to the UK economy, and invests around £4 billion each year in R&D. It directly employs 198,000 people in manufacturing and some 813,000 across the wider automotive industry. The sector accounts for 12% of total UK exports of goods with more than 140 countries importing UK-produced vehicles, generating £115 billion of trade in total automotive imports and exports.

The UK manufactures almost every type of vehicle, from cars, to vans, taxis, trucks, buses and coaches, as well as specialist and off-highway vehicles, supported by more than 2,500 component providers and some of the world’s most skilled engineers. In addition, the sector has vibrant aftermarket and remanufacturing industries. The automotive industry also supports jobs in other key sectors, including advertising, chemicals, finance, logistics and steel.

More detail on UK Automotive available in SMMT’s Motor Industry Facts publication at www.smmt.co.uk/reports/smmt-motor-industry-facts/

 

About ChargeUK

ChargeUK is the voice of the UK’s EV charging industry – the companies that install and operate the network of electric charging points necessary to underpin the UK’s transition to electric vehicles and Net Zero. Our members operate tens of thousands of public chargers, from on-street residential and workplace charge points to ultra-rapid hubs on motorways and major roads.

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