For the sixth year running, Volkswagen Group UK (VWG) is sponsoring MK Pride Festival.
The manufacturer is teaming up with sister company, Volkswagen Financial Services UK (VWFS), to be ‘official automotive partners’ of the event which takes place at Campbell Park in VWG/VWFS’s home city of Milton Keynes from 12 noon on Saturday 12 September.
Vehicles on display will include the ID. Buzz in its Pride wrap, as well as the Tiny Buzz, while VWFS will be debuting Drive, a VWFS-backed initiative designed to make it easier for customers to find, finance and drive their next vehicle.
Not only can attendees find out what it’s like to work for the automotive group, they can also discuss how the company fosters an inclusive environment.
The festival benefits the local community through providing a safe space for LGBTQ+ people.
It also contributes to local projects ranging from educational development programmes to youth groups and Q:Alliance, a local LGBTQ+ charity.
Jamie Hanna, co-chair of VWG’s We Drive Proud Employee Network Group, said the company is excited to be returning to MK Pride again in 2026.
He added: “At a time when some organisations are toning down their diversity, equity and inclusion (DEI) activities, I’m pleased our award-winning initiatives are going from strength to strength.
“Teaming up with VWFS allows us to showcase even more opportunities and share with local people what it’s like to be part of the Volkswagen Group family.
“And everyone on our stand is volunteering to be there so you can guarantee an honest and open conversation.”
