SMMT Drive Live

Wednesday 24 & Thursday 24 September
Stanbrook Abbey Hotel, Worcester

Where innovation meets the road

SMMT Drive Live is an exclusive, invite-only test drive experience bringing together leading automotive brands, journalists, content creators and industry stakeholders in a premium driving environment.

Created in response to the evolving media landscape, Drive Live is designed to help journalists and content creators access a wide range of vehicles, technologies and industry expertise in a single, efficient event.

By bringing together journalists, content creators, manufacturers and industry stakeholders, Drive Live provides valuable opportunities to experience the latest vehicles, gain industry insight and build professional connections in a focused and collaborative setting.

What makes Drive Live different?

• Curated attendance: An invite-only audience of established automotive journalists, content creators and industry stakeholders, selected through an accreditation process based on the quality, relevance and reach of recent automotive content.
• Real-world driving experience: Purpose-planned driving routes designed to help attendees experience vehicles in real-world conditions, supporting meaningful evaluation and authentic content creation.
• Content-friendly environment: Designed with modern media requirements in mind, offering opportunities for photography, filming, social content creation and editorial storytelling.
• Access to industry expertise: Time to engage with manufacturers, technical specialists and industry representatives to gain deeper insight into the latest vehicles, technologies and trends.
• Boutique event setting: A premium venue that combines driving, networking and content creation in a more focused environment than larger-scale industry events.

What to expect

Drive Live offers a fully immersive experience that combines hands-on driving with opportunities to connect with peers and industry experts.

Attendees can expect:

• Access to a wide range of new vehicles, including EVs and emerging automotive technologies
• Carefully planned road routes suitable for vehicle evaluation, photography and filming
• Opportunities to create high-quality editorial, video and social media content
• Networking with automotive brands, PR professionals, industry experts and fellow creators
• Dedicated time to explore trends, technologies and developments shaping the future of mobility

Who attends

Drive Live brings together a balanced and influential audience from across the automotive sector, including:

• National, regional and trade journalists
• Specialist automotive and lifestyle publications
• Social media influencers and digital content creators
• Vehicle manufacturers and automotive brands
• Industry stakeholders and partner organisations

Attendance is managed through an accreditation process that considers recent output, audience relevance and engagement, helping to ensure a high-quality and productive experience for all participants.

Benefits for media and creators

• Experience multiple new vehicles in one location, saving time and resource
• Access a broad cross-section of brands and technologies in a single event
• Create high-quality content across editorial, video and social channels
• Gain valuable insight from manufacturers and industry experts
• Build professional relationships within the automotive community

Get involved

For media and creators

Apply for accreditation to attend future Drive Live events and gain access to one of the UK’s most focused automotive driving experiences.

For manufacturers

Register your interest in participating in future SMMT Drive Live events and engaging with an accredited audience of automotive media, content creators and industry stakeholders by contacting the Events Team at [email protected].

Please note: media accreditation is selective and based on recent relevant content, audience engagement and sector relevance.