SMMT Drive Live

Wednesday 24 & Thursday 24 September
Stanbrook Abbey Hotel, Worcester

Where innovation meets the road

An exclusive, invite-only driving experience, SMMT Drive Live brings together leading automotive brands, top-tier media and content creators

Created in response to the changing media landscape, the event brings together traditional journalists and modern content creators in one curated environment –delivering high-quality coverage while helping manufacturers reach new and engaged audiences.

What makes it different?

• Selective guest list – invite-only guest list of top-tier media and creators, focused on quality output rather than volume
• On-road test drive experience – real-world driving routes designed for content creation and vehicle evaluation
• Content-first approach – built to support video, photography and social storytelling
• Direct OEM access – meaningful time with media, influencers and industry stakeholders
• Boutique setting – premium venue with space for filming, networking and brand showcasing

What to expect at the event

• Drive Live offers a fully immersive experience for attendees, combining driving, networking and content creation:
• Drive the latest vehicles, including EVs and new technologies
• Follow scenic, planning road routes suited to testing and filming
• Opportunities to capture high-quality photo and video content
• Dedicated time to network with automotive brands, PR teams and fellow creators

Who attends

Drive Live is designed to bring together a balanced and influential audience, including:

• Tier 1 national and regional media
• Lifestyle and specialist automotive titles
• Social media influencers and content creators
• OEM representatives and industry stakeholders

Attendance is vetted through a media accreditation process, focusing on recent output, audience reach and relevance.

Benefits for media and creators

• Access multiple new models in one location, saving time and resource
• Opportunity to produce high-quality, standout content
• Direct engagement with OEMs and industry experts
• Work in a more focused environment than traditional large-scale drive days

Get involved

• For OEMs: Register your interest to showcase vehicles and engage directly with media and content creators with the events team: [email protected]
• For media and creators: Apply for accreditation to attend future Drive Live events.

Please note: accreditation is selective and based on recent relevant content.