In 2013 Volvo introduced a groundbreaking safety technology that detects and automatically brakes for cyclists swerving out in front of the car. The new functionality is an enhancement of the present detection and auto brake technology, and the package will be called pedestrian and cyclist detection with full auto brake. It claimed Best Car Safety system award in the 2013 ‘Techies’ and was commended for offering a unique and innovative response to the growing number of cyclist deaths on UK roads. Sales of Volvo cars equipped with automatic braking have now passed the one million mark.
