Throughout November, Peugeot is offering £500 of free signwriting with each purchase from its light commercial vehicle range. The company will also offer local business the chance to enter a competition. The winners will have company information displayed, for free, on billboards within four major UK cities.
Peugeot is working with Signs Express to offer customers ordering a new Partner, Expert or Boxer van with signwriting that best represents their business: consultation over design and wording is also included. Finance Lease agreements, Contract Hire agreements and outright purchases all qualify for the offer.
The company stated that, “signwriting is an important way for commercial vehicle operators to advertise their business” and that “up to 3,000 people” per hour can view vehicle advertisements.
David Peel, managing director of Peugeot UK, said, “Signwriting is a much-loved tradition within the LCV community and it is really exciting to be able to offer this at a time when we have such a strong Peugeot LCV range, which includes a zero-emissions vehicle in the shape of the award-winning e-Expert.”
The second part of the offer provides local businesses with the chance to feature on digital billboards in traffic-dense areas of London, Birmingham, Manchester and Glasgow. A company name and contact details will be displayed on the side of the Peugeot Expert vans, which will feature in the adverts. Winners will be chosen at random and the campaign will run from 16-18 November.