A new Hopper shuttle bus service linking the towns of Goole and Howden has begun this month, after Asset Alliance Group supplied two Mercedes-Benz Mellor Stratas from its rental fleet.
The new bus service is being operated by Sweyne Coaches and funded by Goole Town Deal.
It is part of a £2.4m development of Goole station, which is one of several schemes underway to drive economic growth in the region.
Asset Alliance Group invested in a fleet of vehicles to kickstart its rental offering last December.
Instead of committing to long-term ownership or leases, the rental agreements on fixed monthly payments allow customers to access buses for a defined period, with various contract options to choose from
With several new employment sites in the area, improving access to Howden Station, which offers trains to York, Leeds and London, and Goole, which serves South Yorkshire, was seen as vital.
The 19-seater Hopper buses will run from 6am to 11pm, Monday to Saturday to achieve this, while also providing a boost for leisure and retail businesses.
The Goole area has seen recent investment with Siemens Mobility, which began building trains for the London Underground at its new 67-acre site earlier this year, the latest new employer.
Andrew Hewitt, Regeneration Project Manager at East Riding of Yorkshire Council, which is one of the partners in Goole Town Deal, said: “They (Asset Alliance) worked with us to identify and source the best buses for the job.
“The process was seamless, and the communication throughout was great.”
