CV Sector News Trailer

Rear of a trailer is a missed marketing opportunity

03 September 2014 #CV Sector #News #Trailer

News from Schmitz Cargobull: Messy-looking locking gear on trailer rear doors could do a haulier or own account operator’s brand more harm than good, warns Schmitz Cargobull.

When motorists spend so much of their time looking at the back of a trailer on the road, many firms are missing a trick by allowing locking bars to distort their branding, or preventing the sale of the space for advertising, says Paul Avery, Managing Director, Schmitz Cargobull.

Avery adds, “Companies look to keep costs low and it’s therefore commonplace to see dry freight trailers with rear doors sporting conspicuous locking gear. While these doors might work absolutely fine on a practical level, at a time when everyone is ‘brand savvy’, the results can lead to a lacklustre livery, which won’t benefit a business. They can be a marketing department’s worst nightmare.”

Locking gear on the rear doors can often obscure valuable business information such as phone numbers and website addresses, or even block out a clear view of a company’s logo or brand names.

Avery says: “Fleets could be missing out. The back of a trailer is prime advertising space – so by making sure it’s as attractive as possible, it could be much easier to use that space to profit.”

An easy and practical solution is to specify flush doors – often an ‘extra’ on a trailer, although Schmitz Cargobull provides these as standard on all its curtainsider models and its FP25 dry freight box van trailer.

Schmitz Cargobull doors are also made from aluminium panels rather than GRP or steel skin, which makes repairing them in the event of damage quick, easy and affordable.

Avery says, “We’ve many customers who have eye-catching liveries that simply wouldn’t be possible on a standard door with external locking gear. The result is their operations look neater, cleaner and more striking – while they still benefit from high quality German-engineered trailers, truly the best of both worlds.”

Schmitz Cargobull launched its new fixed-roof curtainsider 12 months ago, with key features including an aluminium front bulkhead with galvanised steel front and rear corner posts – a specification favoured by many domestic operators as it allows free side loading without the forklift truck requiring a side-shift capability. It also includes wraparound curtains and a front ratchet tensioner, together with flush rear doors.

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