Meet the Buyer joins Automechanika Birmingham for 2016

02 October 2015 #SMMT News

Friday 2 October 2015 The Society of Motor Manufacturers and Traders’ (SMMT) Meet the Buyer event will relocate in 2016 to join Automechanika Birmingham, the UK’s first trade show dedicated to automotive supply chain and aftermarket companies.

Meet the Buyer brings together automotive purchasers with suppliers who can meet their specific requirements. At the 2015 event in May, SMMT arranged more than 300 one-to-one meetings for delegates, helping them win business in a globally competitive marketplace. Over the past five years, the event has made more than 600 successful business introductions.

Taking place on 7-9 June 2016, Automechanika Birmingham will see SMMT and Messe Frankfurt partner to bring Automechanika – the world’s biggest international automotive trade fair brand – to the UK for the first time. Bringing together hundreds of automotive supply and aftermarket companies with national and international buyers, the show will provide the perfect platform for businesses to strike new deals and grow the sector in the UK.

Automechanika Birmingham expects to host around 350 exhibiting companies and 10,000 trade visitors from the UK and abroad. To reflect its new surroundings, Meet the Buyer 2016 is also expanding in size and remit to include international buyers.

Mike Hawes, SMMT Chief Executive, said, “The UK automotive supply chain is going from strength to strength, and SMMT will be doing its part to promote the sector when we host next year’s Meet the Buyer at Automechanika Birmingham. British suppliers offer quality, value and innovation, with the added benefits of sourcing locally – reduced logistics costs and reduced risk. Meet the Buyer has always been a must-attend for automotive purchasers and suppliers alike – and Automechanika Birmingham will provide the perfect context for the 2016 event.”

Simon Albert, Event Director at Automechanika Birmingham, added, “This is great news. Meet the Buyer complements the broad programme of events and features at Automechanika Birmingham, and will facilitate great business opportunities between exhibiting supply chain companies and the top UK vehicle manufacturers. Overall, this show is shaping up to be a who’s who of the UK automotive industry.”

 The UK automotive supply chain is growing fast. Recent figures from the Automotive Council show that British vehicle manufacturers are now sourcing 41% of components from UK Tier-1 suppliers, compared to 36% in 2011.[1]

Meet the Buyer will take place on the second day of the show on Wednesday 8 June 2016. Interested buyers and suppliers are encouraged to register their interest by submitting a profile via Buyers at the 2015 event included Bentley, BorgWarner Turbo Systems, Ford Europe, General Motors, Hitachi Automotive Systems, Jaguar Land Rover, and Nissan.

Organisations interested in exhibiting at Automechanika Birmingham should email


[1] Automotive Council:



Filter News

Update Newsletter