The Society of Motor Manufacturers and Traders has welcomed the Queen’s Speech in which government has committed to the migration of digital radio through the Digital Economy Bill. The Speech, which marks the opening of Parliament, outlines the legislative agenda for the forthcoming year. Government introduced the Digital Britain Report earlier this year which sets out a five-point plan to encourage take-up of digital radio in cars:
· Work with manufacturers so that vehicles sold with a radio are digitally enabled by the end of 2013.
· Support a common logo for digital radios and ensure that non-digital radios and their limitations are clearly labelled.
· Encourage the development of portable digital converters.
· Promote the introduction of more sophisticated traffic information via digital radio and comprehensive marketing by broadcasters.
· Work with European partners to develop a common approach to digital radio.
Industry does have reservations about the timetable for introduction but is pleased that the Digital Economy Bill provides a certain timetable for industry and other stakeholders to work to.
SMMT chief executive Paul Everitt said, “A collaborative approach between broadcasters, vehicle manufacturers and government is essential for the effective delivery of the Digital Britain recommendations and government’s Digital Economy Bill. Broadcasters must now increase the content and coverage of digital radio and work with government to build awareness of its availability. This will help generate consumer demand to justify investment by vehicle manufacturers.”
