The Russians are coming to InterTyre 2001. The Yaroslavl Tyre Plant, the second largest tyre manufacturer in Russia, is among the international companies that have pledged themselves to the UK’s newest tyre show.
Reporting on the company less than a year ago, the Financial Times stated that, although at first sight the factory does not appear to have evolved much since the 1930s, it is, in fact, a ‘flourishing’ enterprise. Much of this is thanks to the commercial expertise of former tyre trader, Nikolai Tonkov, its 33-year old commercial director. The devaluation of the rouble has also boosted the plant’s competitiveness. It is now running at full capacity, 24-hours a day, contributing to the Yaroslavl region’s 25 per cent surge in industrial output. Annual output is now almost five million tyres.
Founded in 1932, Yaroslavl Tyre Plant is the longest established of Russia’s tyre manufacturers. Now 10 per cent owned by the Finnish tyre maker, Nokian Tyres plc, it employs around 7,500 people. Not surprisingly, it is based in Yaroslavl on the Upper Volga, the largest transport centre of the European part of Russia. It produces tyres for cars, trucks and agricultural vehicles and is an original equipment supplier to Lada.
Yaroslavl’s participation in InterTyre 2001 underlines the importance of the exhibition to manufacturers from the emerging markets and its widespread appeal to the European tyre industry.
Notes to editors:
- InterTyre runs alongside The European Automotive Trade Show at the NEC, Birmingham, from 29 April-2 May 2001. Visitors will be able to move freely between the shows which are held in adjoining halls.
- Opening hours for the exhibition are: Sunday 29 April 09:30-18:00, Monday 30 April-Wednesday 2 May 10:00-18:00
- Visitors will enjoy free entry to the Show with a complimentary Show guide, and they will be able to pre-register entry on the official Show website – www.intertyre.com
