First line re-launched at EATS

05 January 2001 #SMMT News

The European Automotive Trade Show 2001 is to provide a re-launch platform for First Line. Following its recent management buy out, one of the Oxfordshire-based company’s first acts was to book a 100 square metre stand at the aftermarket’s premier exhibition.

First Line’s dramatic growth prior to its acquisition by Finelist marked it out as one of the UK’s leading replacement parts suppliers. Now that it is, once again, independent from Finelist, its new management team (including original founders Peter Joyner and John Madden) is looking forward to re-establishing the company and has chosen the European Automotive Trade Show to publicise its independence. The core values of quality, service and professionalism that originally made the company one of the leaders in its field will be demonstrated on First Line’s stand.

‘The show is a good opportunity to re-state the values of the company and to re-establish ourselves with the true independent aftermarket,’ says First Line marketing director, Bob Knight.

The company will again be using the eye catching and spacious stand construction first seen at last year’s Automechanika exhibition in Frankfurt.

The European Automotive Trade Show 2001 is the leading exhibition in the automotive aftermarket and is organised by the Society of Motor Manufacturers and Traders.


Notes to Editors:

  1. The European Automotive Trade Show runs alongside InterTyre at the NEC, Birmingham, from 29 April-2 May 2001. Visitors will be able to move freely between the shows which are held in adjoining halls.
  2. Opening hours for the exhibition are: Sunday 29 April 09:30-18:00 Monday 30 April-Wednesday 2 May 10:00-18:00
  3. Visitors will enjoy free entry to the Show with a complimentary Show guide, and they will be able to pre-register entry on the official Show website –

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