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29 January 2001 #SMMT News

The Olympic Games may sometimes have trouble selecting a suitable

venue, but for Olympic Tyres there is no question. The company has chosen to

exhibit at InterTyre 2001 as part of a major marketing initiative. It sees the

Birmingham-based exhibition as the ideal platform for the high-profile launch

of its new range of Norhead N.T. branded heavy truck tyres and has, accordingly,

taken a 100 square metre stand space.

According to Olympic Tyres’ Managing Director, Roy Reynolds,

‘The launch of N.T. is critical to the success of our 2001 marketing plans and

InterTyre 2001 meets all our criteria in terms of venue, timing and target audience.

I am confident we have made the right choice.’

Olympic Tyres has traded successfully in the UK market since

being founded 15 years ago by Roy Reynolds. In that time is has established

an enviable reputation for customer service. It is the sole importer for Olympic,

the tyre manufacturer founded in 1933 by Frank (later Sir Frank) Beaurepaire,

a noted Australian swimmer and the winner of three silver and three bronze Olympic

medals. Today, Olympic tyres are still designed and manufactured in Australia

by South Pacific Tyres Ltd.

Olympic Tyres operates a nation-wide and European distribution

service from its 1,850 square metre headquarters in Uttoxeter. The Olympic and

Norhead ranges comprehensively cover tyres for JCB and other industrial tractors,

agricultural machinery and earthmoving equipment.


Notes to editors:

  1. InterTyre runs alongside The European Automotive Trade

    Show at the NEC, Birmingham, from 29 April-2 May 2001. Visitors will be able

    to move freely between the shows which are held in adjoining halls.
  2. Opening hours for the exhibition are: Sunday 29 April 09:30-18:00,

    Monday 30 April-Wednesday 2 May 10:00-18:00
  3. Visitors will enjoy free entry to the Show with a complimentary

    Show guide, and they will be able to pre-register entry on the official Show

    website –

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