The high level of interest being expressed from overseas has fully justified the SMMT’s decision to add the word ‘European’ to the title of the UK’s premier automotive trade fair. Exhibitors and visitors for the European Automotive Trade Show are already promised from a long list of regions including Australia, China, France, Germany, Holland, Italy, South America and Taiwan. This year there will be more overseas exhibitors than ever in the history of the Show since the shows origins in the 1970s.
The fast growing catalogue of those taking stand space stretches from Advanced Maintenance Chemicals to ZF and includes such varied names as Brembo, Delco Remy, Motaquip, NGK, Quinton Hazell, Tridon Europe and TRW.
The SMMT is also promoting the exhibition throughout the world. A full colour advertising campaign is currently running in 17 overseas countries including Canada, Russia, South Africa the USA and most European nations. The advertisement proudly proclaims that the combined European Automotive Trade Show 2001 and InterTyre 2001 ‘promises to be to be the largest automotive trade
show to be held in the UK.’
The European Automotive Trade Show 2001 is the leading exhibition in the automotive aftermarket. Organised by the Society of Motor Manufacturers and Traders, it takes place at the NEC, Birmingham between 29 April and 2 May 2001.
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Notes to Editors:
- The European Automotive Trade Show runs alongside InterTyre at the NEC, Birmingham, from 29 April-2 May 2001. Visitors will be able to move freely between the shows which are held in adjoining halls.
- Opening hours for the exhibition are: Sunday 29 April – Wednesday 2 May 09:30-18:00 (Please note revised and extended opening hours.)
- Visitors will enjoy free entry to the Show with a complimentary Show guide, and they will be able to pre-register entry on the official Show website – www.euroats.com
