Quality streets ahead of other trade shows!

02 May 2001 #SMMT News

The doors closed on the premier aftermarket event of the year yesterday as the European Automotive Trade Show and InterTyre came to an end after four frenetic days of activity at the NEC, Birmingham. By mid-morning on the first day, many exhibitors were already reporting full order books as visitors clamoured to get their hands on the latest products and services on display.

Speaking from their stand, Jeremy Smith, Divisional Marketing Manager for tesa UK Ltd said ‘This is the first time we have exhibited at the show and it has been very positive for us. Even if we had packed up and gone home after the first day, we would still have had more than enough sales leads to deal with. We will definitely be considering coming back to the European Automotive Trade Show in 2003’, he added.

These thoughts were echoed by Ashley Croft, Managing Director of Stapletons Tyre Service and Chairman of the National Tyre Distributors Association, who said, ‘InterTyre has simply been the best show we have ever exhibited at, without a doubt we will be at the next one’. He continued by saying, ‘I think we had more enquiries in the first hour of Sunday morning than we have had at other shows over three or four days’.

It wasn’t all work work work though, as visitors enjoyed the varied entertainment laid on by exhibitors as well as practical demonstrations of the equipment on show. Over 250 exhibitors took part in the show, with more than 70 of them using it as a platform to launch new products or services.

Show Chairman Gavin Masterton summarised the event by saying, ‘Every visitor over the last four days has come with a purpose, to see a particular company or product and with a clear idea of what they require from their visit. The general view among exhibitors is that the quality of people attending has been far higher than previously experienced. The fact that the European Automotive Trade Show and InterTyre have gelled so well together is a tremendous foundation for the future’, he concluded.

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