Motor Show lifts off in Birmingham

04 September 2001 #SMMT News

The UK’s premier motoring showcase was launched today, with the unveiling of next year’s British International Motor Show to a packed audience in Birmingham.

Organised by the Society of Motor Manufacturers and Traders in its centenary year, the event will bring together the very best of the motor industry to the heart of Britain. The prospect of world launches, exclusive features and an all-new web site, makes the Show a mouth-watering day out, with something for all the family.

In the run up to the show, net surfers can expect regular updates by logging on to the Show’s new web site at Designed by automotive web site experts Global Beach, the site will have a dynamic feel, featuring downloads and screen savers and more than a few surprises along the way. For added convenience, tickets will also be available on-line, cutting down on queues and adding to the interactive experience.

Exciting new promotions such as exclusive Motor Show Top Trumps©, the X-Box© challenge and Drive-In Movies will all add to the dynamic atmosphere at Britain’s biggest consumer exhibition.

More than 300 exhibitors from across the globe will be at next year’s Show, from major car manufacturers to companies with an array of dazzling motoring products and services. Visitors will be able to browse the many new car models on display and experience the latest in motoring merchandise including in-car entertainment, mobile communication and motoring fashion.

The British International Motor Show 2002 takes place from 23 October to 3 November at Birmingham’s NEC with public access from 24 October. The racing theme continues in 2002 with the ever-popular Motor Sport days on Friday 1 November and Saturday 2 November. Formula One, rally and touring cars will be in pole-position with their drivers to deliver the most glamorous displays in the world of racing. Doors open at 9.30 am to 7pm on all public days, closing at 5 pm on the final Sunday.

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