Motor Show 2002 media sponsor announced

17 January 2002 #SMMT News

In a week when the UK was highlighted as the second biggest market for new car sales in Europe, SMMT is delighted that The Daily Telegraph has confirmed its sponsorship for the British International Motor Show 2002. This will be the fourth Motor Show in a row sponsored by Britain’s biggest-selling quality daily newspaper.

The international showcase, which takes place from 23 October to 3 November at Birmingham’s NEC, is the highlight of the motoring calendar. SMMT chief executive Christopher Macgowan said, ‘We are delighted that The Daily Telegraph is a show sponsor again this year. With the prospect of world launches and exclusive features, the British International Motor Show 2002 is the perfect day out for motoring enthusiasts and car buyers alike.

‘Since the Motor Show was officially launched, and prior to any advertising for the event, we already have significant advanced ticket sales. Through our partnership with The Daily Telegraph we’re looking forward to welcoming more discerning motoring enthusiasts to the event.’

Commenting on its sponsorship of the Show, The Daily Telegraph’s Marketing Director Mark Dixon said, ‘Britain’s biggest consumer show is the perfect partner for Britain’s biggest selling quality daily newspaper. The Daily Telegraph is the only national newspaper to publish a weekly motoring supplement featuring expert motoring editorial from our team of writers as well as celebrity and guest contributions. We are delighted to reinforce our market leadership by being a part of this important international event.’

Notes to editors:

  1. Figures released by ACEA this week show the UK is now the second largest market for new car sales in Europe. Germany topped the 2001 table with 3,340,544 units, followed by the UK with 2,458,769, Italy with 2,425,300 and France with 2,254,733 units.
  2. The British International Motor Show 2002 takes place from 23 October to 3 November at Birmingham’s NEC with public access from 24 October. Discount tickets for the Show are now on sale for those who book in advance through the web site at Visitors can save £3 by booking on-line, with adult tickets priced at £12 for public days. On the door, tickets are priced at £15. For the exclusive preview day on 24 October tickets cost £25 in advance but £40 on the door, an on-line saving of more than a third.
  3. For visitors without access to the Internet, tickets are available through the NEC box office on 0870 909 4133. Lines are open 9am – 8pm on weekdays and 10am – 8pm at the weekend.
  4. During the Show doors will open from 9.30am to 7pm on all public days, closing at 5pm on the final day.

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