Visitors flock to Motor Show on-line

18 March 2002 #SMMT News

More than 80,000 visitors have confirmed fans’ appetite for this year’s British International Motor Show in association with The Daily Telegraph by logging onto The site – which was not fully launched until today – has been run as a ‘taster’ since October 2001.

With the launch of the full site, thousands more are expected to keep up-to-date with latest Show news, browse through a regularly updated exhibitor list and check out profiles of their favourite exhibitor. Visitors can also take a virtual tour around a picture gallery of shots taken at the last Show in 2000. All are free to download.

The site’s E-cast news service has already proved to be a popular addition this year. News hungry visitors can register for updates on the site, then sit back and wait for regular stories to hit their e-mail. Headlines are sent straight to the inbox, with a link taking them straight to the latest news story on the web site.

More than 3,800 people are already signed-up to the service and have received news about the UK debut of the Volvo XC90, Ford and the Premier Automotive Group’s plans for the Show, sponsorship deals and even the opening of a new hotel at the NEC.

Adding to the experience is a free Motor Show screen saver, while the virtual box office brings the convenience of ticket bookings to the living room. So far more than 3,000 eager show-goers have avoided box office queues by buying on-line, not to mention benefiting from the significant discounts available on tickets bought in advance.

Commenting on the full site launch, SMMT chief executive Christopher Macgowan said, ‘There is a huge sense of anticipation for this year’s Motor Show, as the considerable traffic for the taster web site has shown. This is Britain’s biggest consumer exhibition, showing the best of what Britain’s largest manufacturing sector has to offer, and we can expect web site hits to reflect the size of the event in the months to come. With today’s launch of the full site, we can promise Show-goers even more information, much earlier than we have given it to them in the past.’

More exhibitors, launches and events, as well as on-line features, including games and competitions, will be posted on in the months

to come.

Notes to editors:

  1. The British International Motor Show 2002 takes place from 23 October to 3 November at Birmingham’s NEC with public access from 24 October. Discount tickets for the Show are now on sale for those who book in advance through the web site at Visitors can save £3 by booking on-line, with adult tickets priced at £12 for public days. On the door, tickets are priced at £15. For the exclusive public preview day on 24 October, tickets cost £25 in advance but £40 on the door, an on-line saving of more than a third.
  2. For visitors without access to the Internet, tickets are available through the NEC box office on 0870 909 4133. Lines are open 9am – 8pm on weekdays and 10am – 8pm at the weekend.
  3. During the Show, doors will open from 9.30am to 7pm on all public days, closing at 5pm on the final day.

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