SMMT News

Win a £50,000 dream car with the Motor Show and Shell

18 June 2002 #SMMT News

Motor Show has teamed up with leading fuel retailer Shell to bring motorists a fantastic competition and the chance to win a new car worth up to £50,000.

Starting on 4 July, fifteen million Motor Show Top Trump cards will be distributed from more than 950 participating Shell forecourts around the UK to fuel-hungry motorists.

Every time a customer buys Optimax Unleaded fuel from a participating Shell forecourt they will be given a packet of six special Motor Show Top Trump cards. Each card features a different car and there are 18 different cards to collect in all. The lucky winner who collects them all will be able to select their £50,000 prize model from more than 700 cars on show at this year’s British International Motor Show.

This great give-away from the Daily Telegraph sponsored Motor Show and Shell lasts until 4 September, which means there’s plenty of time for all the family to start collecting cards. But those who struggle to collect all 18 on their own should remember that Top Trumps is about winning cards from other people too. If you can’t get them at the forecourt, you still might win them from friends and colleagues in the playground or work place!

Chief executive of Motor Show organisers’ Society of Motor Manufacturers and Traders, Christopher Macgowan, said: ‘Top Trumps are great fun and we’re pleased to be working with Shell on such an exciting promotion. With the prospect of winning a £50,000 car, we think there will be queues of drivers waiting to fill up with Shell Optimax in the run up to this year’s Motor Show.’

Noel Kubala, Promotions and Communications Manager for Shell UK Retail added, ‘Shell is delighted to be fuelling the biggest Motor Show promotion ever. Shell Optimax Unleaded is the market leader in quality performance fuels and the British International Motor Show is the country’s biggest consumer exhibition, representing the best the industry has to offer. As a partnership deal, this is about as natural as it gets.’

Notes to editors:


  1. Motor Show Top Trumps is a card game, based on Winning Moves’ successful format. Each card features a car with a list of specifications corresponding to the model. This includes, top speed, power and economy. In a two-player game, one player names a specification for his car and compares it with that of player two’s. The player holding the card with the higher specification wins his opponent’s card.
  2. The British International Motor Show 2002 takes place from 23 October to 3 November at Birmingham’s NEC with public access from 24 October. Discount tickets for the Show are now on sale for those who book in advance through the web site at www.motorshow.co.uk Visitors can save £3 by booking on-line, with adult tickets priced at £12 for public days. On the door, tickets are priced at £15. For the exclusive public preview day on 24 October, tickets cost £25 in advance but £40 on the door, an on-line saving of more than a third.
  3. For visitors without access to the Internet, tickets are available through the Motor Show box office ticket line on 0870 906 2002. Lines are open 9am – 8pm on weekdays and 10am – 8pm at the weekend.
  4. During the Show, doors will open from 9.30am to 7pm on all public days, closing at 5pm on the final day.

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