Update from The Sunday Times Motor Show Live

07 May 2004 #SMMT News

International media to focus on British International Motor Show

The Sunday Times Motor Show Live is attracting attention from a number of international media as the weeks are counted down to the show. Radio broadcast media from Austria, Spain and the Netherlands have confirmed their attendance, as have TV broadcasters CNN and international news agencies Reuters and APTN. Further TV broadcasters from France, Germany, Italy and the USA have also shown their interest in covering this year’s show.

The increase in media interest has been sparked by the introduction of the new interactive features such as the 4×4 Experience, BSM Driving School, Taster Test Drive and the Motropolis Live Action Arena which are a first for any international motor show.

Ticket sales hit 50,000 mark

Advance ticket sales have hit the 50,000 mark, double the rate of sales for the equivalent period before the 2002 show. Tickets for the Motropolis Live Action Arena are being snapped up as 37,500 advance tickets have already been sold. This is the equivalent of nine of the 40 performances being sold out.

The change of date from October to June to fall over the Whitsun holiday and half term as well as the new interactive features have seen a boost in ticket sales as it makes for a great day of entertainment that appeals to the whole family.

Top notch BSM instructors hand picked for Driving School Feature

BSM has assembled a 25 strong team of fully qualified instructors to deliver a first class service to would-be drivers, aged 14 to 17, at the BSM Driving School feature. Instructors hailing from Coventry to Worcester have been hand picked and fully briefed to ensure that the Driving School runs without a hitch throughout the two weeks of the show.

Visitors to the feature will pass through a series of interactive stations before getting behind the wheel. They will be introduced to BSM’s Mind Alertness Programme (MAP) and guided on one of BSM’s driving simulators. Finally they will climb behind the wheel accompanied by one of BSM’s top driving instructors. A fully equipped level three adapted car will also be available for disabled drivers.

This may be their toughest assignment yet, but the BSM team are fully prepared for the challenge and looking forward to instilling sensible attitudes to driving at an early age.

TV advertising returns to screens in May

TV advertising for The Sunday Times Motor Show Live returns to terrestrial screens on Monday, May 10. The fun ads, which highlight the interactive features and include a voice over by the nations foremost car critic, Jeremy Clarkson, will run in the midlands region for three weeks in build up to and during the show.

The return of the terrestrial TV ad campaign coincides with the launch of the national radio campaign. This will be broadcast on the UK’s biggest commercial radio station, Classic FM, the exclusive radio partner of the show. With a weekly reach of 6.2 million listeners, Classic FM started its airtime activity on Monday, 3 May.

To support both TV and radio campaigns a flurry of advertising activity will be taking place to include continuous press and outdoor advertising, city dressing, bridge banners and a poster campaign in and around Birmingham.

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