Motor show news update – 1 June, 11am

01 June 2004 #SMMT News

  • BSM Driving School is a hit with youngsters
  • Amex add their own customer experience to new interactive show
  • Matthew Upson ready to play for the UK

BSM Driving School is a hit with youngsters

With over 570 visitors per day to the BSM Driving School at The Sunday Times Motor Show Live, youngsters are giving the thumbs up to the new interactive feature.

Would be drivers who are too young to pass their test are heading straight for the BSM Driving School where they can get behind the wheel for the first time. Under the guidance of a fully qualified BSM driving instructor, youngsters are getting a good idea of what it’s like to be a fully fledged driver.

Visitors who have experienced driving at the BSM Driving School are leaving with wide smiles as they master their clutch control around the specially designed outdoor circuit.

John Grandey, aged 15 from Halesowen, says ‘It was such a good experience for me. Now I know what it’s like to get behind the wheel and I can’t wait until I can start learning to really drive when I’m 17. ‘

John’s mother, Hillary Grady enthuses, ‘John really enjoyed himself. It is a great idea and it has really helped build John’s confidence. His younger brother wishes he was old enough to also have a go!’

Joanne Wright, aged 15 from Walsall was out for the day with her friends says, ‘That was the first time I have driven a car. It was an excellent experience!’

Aled Weston, aged 14 from Swansea says ‘I had a great time. It was a lot of fun!’

Aled was joined at the end by his family and his proud father Mark Weston commented, ‘I think it’s a really good idea for youngsters. They have a chance to get behind the wheel in safe controlled conditions. We’ve been at the show all day and the new interactive features have made it a great family day out.’

Andy Brown from BSM said, `The response to our driving school has been fantastic. The youngsters taking part are understanding the importance of being safe on the road which is exactly what we want to teach them’.

Amex add their own customer experience to new interactive show

The partnership between Amex and Land Rover at this year’s The Sunday Times Motor Show Live is proving a great success.

Existing card members and visitors who sign up on the day gain exclusive access to additional features at the show. The Global Experience takes customers through an inside course where they travel across four different zones, City scape, desert, artic and jungle, and encounter the different terrain you might experience across the globe.

Visitors to the Amex stand can see Land Rover’s first concept vehicle the Range Stormer or the more competitive can take part in daily heats to win an X Box console, games and Amex goodies by playing new driving game Rally Sport 2.

Matthew Upson ready to play for the UK

Talented local footballer Matthew Upson enjoyed a trip round the 4×4 Experience on his visit to The Sunday Times Motor Show Live. The 25 year old Birmingham City centre back popped in to the show on a break from training.

Matthew, who is currently on stand by to play for his country in the European Championships, has to keep his bag packed and phone with him at all times ready to travel to Portugal at a moments notice should the England squad need him.

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