Academy success for executive support programme

22 February 2006 #SMMT News


Over 530 executives have now signed up to the Automotive Academy’s new Business Executive Support Programme for automotive industry managers. The Academy hoped to see 500 people sign up over the course of 2006, but has now exceeded that target 10 months early.


The distance-learning product, which is initially free of charge, uses the award-winning ‘EduCare’ process designed to refresh knowledge of business essentials, boost personal development and help every participating company stay competitive, sustainable and profitable.


The first part of the programme covers modules such as planning in business, leadership, motivation, principles of marketing, sales essentials and customer service. The manager gets a condensed, easy-to-follow guide to the ’10 most important things you need to know about….’ each topic. One printed module is posted to participants each month.


This refresher programme will be followed by a series of self-selected topics taken from a menu of Academy courses covering workplace organisation, statutory regulations, continuous improvement techniques and problem solving. The third phase, for later in 2006, will involve seminars and workshops to be delivered by a host of industry experts who will provide an in-depth knowledge of the topics selected by participants.


Alan Midgley, managing director of Southampton company, He-Man Dual Controls, was one of the first to sign up to the programme and called it a ‘really useful tool to refresh past study whilst picking up new methods at the same time.’


Sharon Cook, commercial manager at Sheffield-based IML Labels and Systems Ltd, which specialises in product labels for use in extreme conditions in engineering and production environments, praised the ‘short, sharp and manageable bursts of learning which offered a simple and clear explanation of management skills.’


Academy chief executive, Dr Alan Begg, said, ‘It is fantastic that so many people have quickly recognised the benefit of this great Automotive Academy training product. We all need to refresh our skills and the Business Executive Support Programme helps to brush up on knowledge and fill any gaps. Only by identifying and delivering the skills we need will we succeed in tomorrow’s market place.’


For more information, download the brochure below.

To register for the Business Executive Support Programme telephone 01926 436204 or e-mail


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