DaimlerChrysler confirms support for the British International Motor Show 2006

24 February 2006 #SMMT News

DaimlerChrysler UK has confirmed its presence at the British International Motor Show 2006. Chrysler, Dodge, Jeep, and Mercedes Car Group will be exhibiting at London’s ExCeL centre, giving show visitors a chance to see the very latest from the company. Dodge makes its first appearance at a UK show at the same time that is enters the UK market.

The Daimler Motor Company was present at the first official Motor Show, held at the Crystal Palace in 1903. In 2004, both the Mercedes-Benz SLR McLaren and Maybach luxury limousine made their public British show debuts at the Motor Show Live whilst in 2002 the company celebrated 35 years of high-performance AMG models.

Wilfried Steffen, president and CEO of DaimlerChrysler UK, said, ‘The Motor Show has always been an important shop window for what’s new and exciting in the motor industry. We are proud to be present with our brands – giving thousands of visitors first-class access to DaimlerChrysler products and services.

‘We will be celebrating our forthcoming Mercedes-Benz World at Brooklands development on the Mercedes Car Group stand,’ Mr Steffen added, ‘by showcasing what visitors to our incredible new facility can expect when it opens later in the year.’

Commenting on the UK show premiere of the legendary Dodge brand, Simon Elliott, managing director, Chrysler Group, explained, ‘The launch of Dodge is going to be the big news of 2006, and alongside Chrysler and Jeep brands the British Motor Show is a world-class platform for people to discover Dodge for themselves. The new Caliber family hatch and the awesome Ram SRT-10 pick-up truck will both appeal to a broad range of customers. It’s a new brand with the added benefit of an established, expert dealer network.’

Dermot Kelly, managing director, Mercedes Car Group added, ‘Mercedes-Benz has previously used the British exhibition in an innovative way, and this year’s show is no different. 2006 is an important year for the company, with significant model introductions and the opening of Mercedes-Benz World at Brooklands. This means our stand will be even more eye-catching than before.’

The British International Motor Show runs from 20-30 July 2006, at ExCeL London.

Full details on Mercedes-Benz World at Brooklands can be found at:

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