In Budget 2009, government introduced a scrappage incentive scheme to kick-start demand in the car and van market. The scheme, due to start 18 May, will see government offer a £1,000 incentive to be matched by participating vehicle manufacturers when scrapping a taxed, insured and MOT’d car or van more than ten years old which they have owned for at least one year.
Due to existing scrappage initiatives operating on the continent, as well as the forthcoming
short-term customer demand for Micra, Note and Qashqai. Last month, Nissan experienced a year-on-year increase in sales in major European markets currently operating a scrappage scheme. This includes
In anticipation of this temporary increase in demand continuing, the plant will recruit 150 manufacturing staff on fixed-term contracts from June.
The temporary manufacturing staff, who will receive four-month contracts, will operate over both of the plant’s two production lines to support a planned volume increase of around 14,000 units in total.
Trevor Mann, Nissan senior vice-president for manufacturing, Europe, commented, “The impact of the financial crisis is continuing and our 2009 full-year forecasts still reflect a depressed market overall. However, this short-term spike in demand, fuelled by a number of scrappage schemes introduced across Europe, is clearly a very welcome boost to business during what is a highly challenging period for all car makers.”
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