Employees at JLR’s Halewood manufacturing plant are celebrating one year of Range Rover Evoque production as demand continues around the world.
Twelve months ago, when the first vehicle rolled off the production line, the Evoque had generated more than 18,000 advance orders from customers worldwide, and strong demand continues today with Evoque driving sales of almost 80,000 units in nine months. The car has already gathered a host of awards from markets around the globe.
The success of the Range Rover Evoque has had a significant impact on the Halewood facility. In anticipation of the launch in 2011, the workforce was increased to more than 3,000 employees. In March this year, JLR announced it would recruit a further 1,000 employees to help deliver the increased volume of both the Evoque and Land Rover Freelander 2, which is also manufactured at Halewood.
This means that in just three years the plant workforce has trebled to more than 4,000 people.
Halewood Operations Director, Richard Else, said, “Sales of the Evoque remain strong across all markets and here at the plant we are working hard to meet this demand.”
The Evoque is designed, engineered and manufactured in the UK with more than 75% of production exported to more than 170 global markets, generating an estimated £2 billion in annual export value for the UK.