Suzuki helps drivers ‘Survive the Winter’ with SMMT exhibition

08 November 2013 #SMMT News



SMMT is supporting Suzuki, in association with road safety charity, Brake, to warn motorists of the risks of poor vehicle maintenance at its latest SMMT exhibition. To celebrate the launch of its ‘Survive the Winter’ campaign, Suzuki will take up a two-week residence with a Swift 4×4 and SX4 S-Cross at SMMT’s Westminster headquarters.

The campaign has been brought about as Suzuki claims that nearly a fifth of motorists whose vehicles have known issues do not plan on having them repaired before winter. Of this group, 22% claim that fixing the fault isn’t worth the repair bills.

Julie Townsend, Brake deputy chief executive, said, “This survey suggests some drivers are feeling the pinch, but sacrificing car maintenance is a false economy and could lead to tragedy.

“It’s especially important for drivers to be vigilant at this time of year, by carrying out regular basic checks themselves, especially ensuring tyres, lights, wipers and washers are in good condition, and seeking advice from a mechanic about any concerns.”

Suzuki and Brake’s campaign, which will be rolled out through Suzuki dealerships nationwide, will allow drivers of any brand of car to partake in a comprehensive safety check. Brake also provides comprehensive advice on vehicle maintenance and bad weather on its website.

Alun Parry, spokesperson at Suzuki, said, “Cold conditions have a serious impact on driving conditions and it is absolutely essential that drivers are ready for winter and their cars are up to scratch – before the winter weather really sets in. Plus, it will mean your car is more fuel-efficient and have greater value when you want to sell it on.”

Click through to find out more about Suzuki and Brake’s Survive the Winter campaign or follow @SuzukiCarsUK #survivethewinter on Twitter.

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