News from Isuzu: This year’s Commercial Vehicle Show saw the launch of a major new aftermarket initiative from leading truck manufacturer Isuzu Truck with the debut of its genuine parts club.
Owners of an Isuzu truck from 3.5t up to 18t GVW are automatically eligible to become a member of the Isuzu Genuine Parts Club. Membership of the club entitles members to benefit from added-value offers and discounts on genuine Isuzu parts and accessories for their Isuzu trucks.
“Whilst our new Euro VI vehicles were a major talking point at the CV Show, we were especially pleased by the visitor reaction to the launch of our new Genuine Parts Club,” said Keith Child, Marketing Director at Isuzu Truck. “Before the show opened, existing Isuzu Truck customers were sent their membership pack details including a membership card. Being a member of the club enables our customers to receive regular offers on accessories, genuine parts and service items from their local dealers and us.
“The deals and discounts available will change throughout the year, and full details of the offers will be mailed and e-mailed to members. Offer vouchers can simply be downloaded from the website to use throughout the Isuzu Truck dealer network.”
To accompany the launch of the club, Isuzu Truck also announced the first deals that are available to members from now until June 30th 2014:
- 10% off all alternators
- 15% off all starter motors
- 10% off selected radiator systems
- 10% off all oil, air and fuel filters
- £20 off Shell Rimula Oil used in a service
“Owing to the fact that Isuzu is a major, global truck producer the brand has grabbed the attention of spurious and copy-parts manufacturers. For their own piece of mind we encourage all of our customers to use genuine Isuzu parts on their trucks; this avoids any issues regarding warranty, compromising a vehicle’s performance or shortening its lifespan. By creating the Isuzu Genuine Parts Club, we are making the purchasing of genuine parts even more attractive and affordable and ultimately the ownership of the truck even more rewarding,” added Child.
To join the Club, customers need to visit www.isuzupartsclub.co.uk/join and simply fill in the appropriate details, after which they will receive their full membership card.