News from Volvo: The Live Test campaign for Volvo Trucks’ new truck range received a Black Pencil and three Yellow Pencil awards at the revered D&AD (Global Association for Creative Advertising and Design) Awards.
The honours are the latest accolades for the campaign, which also received Best in Show at The One Show and The Black Cube award at the ADC Awards advertising competition.
At a ceremony held in Battersea, London, Volvo Trucks’ Live Test ad campaign took home top honours at the D&AD competition including a Black Pencil in the Online Branded Films category and Yellow Pencils in the Integrated, Online Branded Films and Cinema Commercials categories. D&AD’s awards are recognised throughout the world as setting the standard for creative excellence.
Judged over five days by 200 of the world’s leading creative minds, entries at the D&AD Awards are put through three rounds of deliberation making it one of the most rigorous competitions in advertising. The Black Pencil is reserved for truly ground-breaking work within advertising and design. Each year only a few entries are awarded with the prize, if any.
“The strong competition and thorough judging process make the awards among the most difficult prizes to win in advertising, so we are naturally delighted that they decided to honour the campaign in this way,” said Amanda Hiatt, Marketing Communications and PR Director for Volvo Trucks UK & Ireland.
The campaign includes six Live Test videos for YouTube, which demonstrate innovative features in Volvo Trucks’ new truck range in different spectacular ways, but also a range of other material to support the campaign, including print ads and an interactive website. In total, the campaign has been viewed more than 100 million times on YouTube.
“The truck industry is not usually represented at events like this, so that makes this win doubly exciting. It shows that the Live Test campaign really was successful. Through it we have been able to reach and engage not only truck drivers and our customers, but everyone else as well,” added Hiatt.
Transport News Brief recently reviewed the campaign. Follow the link to view all the videos and read the review.
