News from FuelDefend: FuelDefend Global has credited its growth over recent years to a systematic approach to product and market diversification, despite the market still reeling from the latest recession.
With more than 90% of FuelDefend’s fuel anti-siphon device business now firmly overseas, the assistance of organisations such as the Society of Motor Manufacturers and Traders (SMMT) as well as the government’s UK Trade and Investment (UKTI) department has been essential.
Support from such bodies, means FuelDefend have been able to establish relationships and ultimately secure business with leading commercial companies in developing countries such as Brazil, Mexico, Middle East and Russia.
After three years in South America, a Brazilian fleet has placed FuelDefend’s largest ever-single order of over 4,000 units of its NeckIt model.
Russell Fowler, Chairman of FuelDefend, said, “We’ve invested a huge amount of time and resource into our overseas channels over the five years. It is thanks to that foresight that we’ve seen company profits grow by 60% over the last three years.
“We’ve been number one in sales volume in markets such as the Middle East and South Africa for many of years now and the key reasons for our success is the flexibility, guaranteed quality and timely supply of our product range. Many ‘developing’ countries don’t currently have the safety and security safeguards so widespread in the more mature markets, but aspire to driving supply sophistication in the region. With a large in-house technical team and knowledge of the global market we are able to expand our portfolio as and when necessary to meet the unique requirements of not only each market, but each manufacturer within it.”
FuelDefend Global now operates in 120 countries across the globe, sourcing and selling products via a network of 150 distributors ranging from major global original equipment accounts to parts distributors, independent dealers and agents.