News from Isuzu: Isuzu UK’s largest and most far-reaching online advertising campaign aired on 11 October, featuring a ghoulish theme appropriate for the time of year, depicting the special edition Isuzu D-Max Blade pick-up as the hero in a zombie-infested post-apocalyptic city.
The new campaign, created in partnership with Picture Production Company (PPC), will be aimed at a mainly male audience via a wide range of automotive, sports and outdoor interest channels, with the advert due to run for six weeks.
As well as showcasing the vehicle’s zombie-dodging capabilities, the campaign demonstrates the versatility of the D-Max Blade in an urban environment, tackling the most nightmarish of jobs. Tough, reliable and refined, the D-Max Blade is perfect for everyday heroes that need a dependable sidekick for work and leisure, whether it’s running a few errands, hauling 3.5 tonnes on a trailer, or facing a zombie attack.
The special edition Isuzu D-Max Blade double cab pick-up boasts a long list of stylish and technological enhancements to stand out from the crowd. Bold 18-inch, six-spoke ‘Shadow’ alloy wheels, contrasting black load-bed bars and privacy glass ensure it looks the real deal.
Inside, automatic climate control and premium black leather seats cosset occupants, and there is also a 6.1-inch touchscreen navigation system – complete with integrated rear safety camera – and enhanced surround-sound audio.
Haydn Davies, Marketing Director at Isuzu UK, said, “The stylish special edition Isuzu D-Max Blade is a highly distinctive range-topper for our hugely capable pick-up range. It spearheads our strategy to reach a much wider audience than we have done historically, and this online commercial provides an excellent platform to reach new audiences across the UK. As well as looking every part the superhero pick-up, the ad shows that an Isuzu D-Max Blade can still deliver even when faced with the trickiest of situations.”
Watch the advert here: https://www.youtube.com/watch?v=c7oosCPBDTs&feature=youtu.be
