CV Sector News Sales Truck

Motiva and Cemex are building solid business foundations

15 December 2014 #CV Sector #News #Sales #Truck

News from Motiva: Motiva Group is hoping a ground-breaking deal for a fleet of concrete mixers can cement a long-term relationship with one of the biggest companies in the world.

The vehicle solutions experts are delivering 11 of the specialist 26-tonne vehicles to the UK arm of global building materials suppliers Cemex.

The contract, valued at £1.2m, is the first of its kind between the two companies but Peter Wright, Sales Director at Longton-based Motiva, hopes it won’t be the last.

“Cemex is a huge business with operations spanning 50 countries around the world, so the fact they’re renewing part of their fleet through us is a massive shot in the arm.

“We haven’t run a contract hire deal with them before, so it would be great if this initial agreement can help create a long-lasting connection.

“They’re obviously keen to get the best deal they can for their fleet, combined with service they can rely on, and that’s what we’re all about.”

The DAF CF 330 FAT Euro-6 trucks fitted with McPhee Mixers, were supplied by Heathrow Truck Centre in Reading.

And some of the vehicles, valued at £108,000 each, are already being put to work at various locations around the UK as part of a 469-strong fleet.

Wright says the contract with Cemex is a ringing endorsement of Motiva’s growing stature within the fleet industry.

“We’ve enjoyed exceptional growth this year and deals like this show that we’re now competing on the national stage with the biggest fleet firms in the country.

“Hopefully, other major companies will see that Cemex has come to us and will want to follow suit.

Chris Rose, National Readymix Fleet Manager for Cemex UK, said, “The initiative with Motiva offers real benefits to both businesses.

“We operate the trucks on short-term leases with the option to transfer ownership to independent contractors within the CEMEX fleet while extending the lease terms, thus providing a sustainable model for future growth.

“Motiva provide a closed-loop service for maintenance and repairs ensuring the integrity and availability of the fleet operationally.

“They offered us the perfect deal – the vehicle, service network and financial package we wanted. We couldn’t have asked for more.”

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