Today, SMMT has launched a nationwide consumer campaign to challenge the demonisation of diesel and raise awareness of the latest low-emission technology available. It is accompanied by a diesel myth-busting guide – available at www.dieselfacts.co.uk.
In a press conference to launch the campaign, Mike Hawes, SMMT Chief Executive explained that 87% of UK adults said they were unaware of the latest Euro-6 vehicle emission technology. He was joined by a number of influential industry executives:
- Mark Ovenden, Chairman and Managing Director, Ford of Britain
- Jeremy Hicks, UK Managing Director, Jaguar Land Rover
- Graeme Grieve, CEO, BMW Group UK
- Paul Willis, Managing Director, Volkswagen Group UK
Speeches from the press conference are available below.
Mike Hawes – Chief Executive, SMMT
Mark Ovenden, Chairman and Managing Director, Ford of Britain
Jeremy Hicks, UK Managing Director, Jaguar Land Rover
Graeme Grieve, CEO, BMW Group UK
Paul Willis, Managing Director, Volkswagen Group UK
