Bridgestone is expecting a “significant return on investment” from forging a number of new relationships at the Commercial Vehicle Show, as well as agreeing a large fleet extension with Axis Fleet Management.
Bridgestone previously supplied tyres for 70% of Axis’s fleet but will now support all of it with a premium holistic package. That means more than 3,000 MAN and DAF vehicles – comprising around 1,500 trailers and 1,500 trucks – will benefit from the Bridgestone’s ‘cradle to grave’ offering.
The tyremaker’s eye-catching stand at the CV Show drew more visitors this year than in 2014, thanks to to a number of new themes that included the launch of Bridgestone Partner network, which offers greater support to dealers and increased reductions in fleet operating costs.
Bridgestone Partner will consist of over 350 truck tyre specialists across the UK and Ireland which embrace Bridgestone’s Total Tyre Care approach.
Meanwhile, Bridgestone and CAM International shared details of a new digital, tablet-based work management system, designed to reduce back-office issues, save time, improve data and critically, provide a complete breakdown of the life of each and every tyre fitted.
Bridgestone’s Commercial Sales Director Greg Ward said, “The CV Show always represents a huge opportunity for us, which is why we put so much work into making it a success. We’ve signed a hugely significant fleet deal during the show, have reacquainted with some close existing contacts and forged some new ones too.
“With all this in mind, we are delighted with our presence at the CV Show and are excited about the future.”
