Teenagers from across the West Midlands will be able to design their own commercial vehicle when they compete in the Make It Challenge at the CV Show.
The 13-14 year olds from eight schools in the West Midlands will design, build, market and sell a new commercial vehicle for their own company, taking into account style, space and efficiency.
Each team, made up of four Year 9 pupils, will complete a series of tasks, each taking on job roles from managing director to finance, sales and marketing managers.
Teams will develop a brand for their company before pitching their ideas in a Dragons’ Den-style presentation to senior managers from the industry, who will judge the winning teams and give special awards to outstanding individuals.
The judges include RHA Audits and Standards Co-ordinator Edna Gill, Editor of Commercial Motor Will Shiers and Director of Backhouse Jones solicitors Ian Jones.
Manufacturing Institute Events Executive Stephanie Boyle said, “The road transport industry is crucial to our economy and it is essential that we attract bright young people to work in the sector. The teenagers will gain a true flavour of what it’s like working in the industry.”
By connecting students to those working in the road transport industry through practical hands-on events, the Make It campaign hopes to inspire a future generation of young talent for the industry.
