Vanfridge and sister company Pola Van Rental have seen a 25% year-on-year boost in orders for Ford vans, chiefly Transit Connect and Transit Custom.
The Midlands-based company puts the sales upturn down to Ford’s comprehensive CV range, which covers the diverse needs of customers looking for refrigerated vans.
Vanfridge Managing Director Mark Foster said, “The majority of our clients have small fleets, up to five vans, and they come to us because they want specialist advice and a good deal.
“The Ford range has a model to suit every requirement and Ford’s service and aftersales support, and competitive cost of ownership, make the Transit range an unbeatable proposition.”
Vanfridge is a major supplier to frozen meal home delivery market leader Wiltshire Farm Foods.
Foster adds, “We always have between five and 10 Ford Transit Connect and Ford Transit Custom models to Wiltshire’s specification either in stock, undergoing conversion or at some stage of factory order; so an existing or new franchisee can be supplied with the appropriate specification refrigerated vehicle within a couple of weeks.”
Associate firm Pola Van Rental has a fleet of 57 refrigerated vans, 40 of which are Ford Transit models, on long-term rental with customers ranging from ice-cream vendors to a water authority requiring refrigerated transport for water samples.
