Fleet services company Fraikin has announced three senior appointments within its UK division, as the company looks to expand its operations.
Hugh Cole, 54, is the company’s new Managing Director, having most recently served in a similar position with Lindle Castle and previously as Fleet Director of Balfour Beatty Group.
Jeremy Heron, 47, has been appointed as Sales and Marketing Director. He previously worked as Head of Corporate New Business and Bid Management at Lloyds TSB Autolease and its successor, Lex Autolease.
Michelle Everitt, 41, is Fraikin’s new Head of HR, joining from global engineering firm Fosroc International where she held the position of European HR Business Partner.
Cole is confident that there is opportunity for Fraikin to consolidate its position in the sector, and strengthen its performance in contract hire, fleet management and rental offerings.
“Almost every conversation we are having with fleets right now is focused on helping them to reduce costs, ensure compliance and minimise environmental impact. These three areas fit perfectly with Fraikin’s core competencies in the marketplace, and are where we can deliver maximum value.”
