IVECO has strengthened its team with the appointment of Kirk Freezer as its new Heavy Business Line Director.
The former long-time Service Sales Director at Scania GB will be responsible for the Eurocargo, Stralis and Trakker ranges in the UK and Ireland.
Commenting on his new role at IVECO, he said, “The opportunity to join IVECO – the manufacturer leading the drive towards natural gas – was too good an opportunity to turn down.
“The push for cleaner emission levels in cities is gathering pace, and I’m looking forward to working closely with our dealers as more customers begin making the transfer from diesel to gas engines.”
His arrival follows last year’s launch of the pure gas-powered 6×2 tractor unit for 44-tonne operation, with the Stralis NP running on 100 per cent liquefied natural gas (LNG), without the need for diesel or AdBlue.
Freezer also sees significant potential for IVECO’s Stralis X-Way range, which is designed for light off-road missions and combines the best of IVECO’s fuel efficiency and safety technologies with the brand’s most robust chassis design.
He adds, “The potential for the Stralis X-Way is huge, and it was a big draw for me in accepting the role. The feedback the vehicle has been generating in the marketplace has been excellent; it’s given the dealer network a truck which can genuinely compete against the more established marques in this competitive area of the market.”
