Renault Trucks has relaunched its #ProudProfessionals campaign to celebrate the skilled people working across the commercial vehicle sector.
With distinctive new branding and a new tagline – ‘We keep the nation running’ – the campaign, which was first launched in 2017, underscores the vital role the transport industry plays in delivering the essentials of our daily lives, stimulating trade, business efficiency and growth.
It aims to shine a light on the industry’s dedicated, highly trained people, encouraging them to take more pride in their roles and in the value of their work.
Alex Williams, Head of Brand & Communications – Renault Trucks UK & Ireland, said, “Current circumstances demonstrate just how vital the transport industry is to our country.
“Virtually everything we eat, the products and medicines we use, are safely delivered by a truck or van that is operated, driven and maintained by #ProudProfessionals.
“Our reinvigorated campaign is the next step in helping to celebrate the great people who make up this great industry.”
